Belgian Yum began with a small, heartfelt moment — the kind that changes everything.
As a parent, I wanted to help my daughters raise money for their summer activities during our annual 4th of July celebration. Like many families, we planned a simple lemonade stand. But being Belgian, I couldn’t resist adding something special: real, homemade Belgian waffles, made the way my family has enjoyed them for generations.
What happened next surprised us all.
People didn’t just stop by — they came back. Again and again. They told us the waffles tasted different. Better. Authentic. They asked where they could buy more, and whether we sold them anywhere else. What started as a small family project quickly turned into something much bigger: a realization that truly authentic Belgian waffles were missing from everyday life.
That moment sparked Belgian Yum.
Today, Belgian Yum exists to share a genuine piece of Belgium with the world — not an imitation, not a shortcut, but the real thing. Every waffle we make carries the same care, pride, and attention to detail that my family has always believed food deserves.
Once you taste them, you understand why people keep coming back.
Our Mission
At Belgian Yum, our mission is to share the authentic taste of Belgium through everything we create — from our traditional Belgian waffles to our carefully crafted Belgian chocolate treats.
We are a family-owned and operated business, rooted in heritage and driven by passion. In our bakery, tradition meets craftsmanship as we use time-honored recipes, thoughtful techniques, and carefully selected ingredients to create products that are honest, comforting, and unforgettable.
Whether it’s a golden waffle or a piece of fine Belgian chocolate, every Belgian Yum product is made with the same commitment to quality, authenticity, and care. We don’t believe in shortcuts or mass-produced imitations. We believe in food made the right way — with patience, integrity, and pride.
Our mission is simple: to make people feel something when they taste our products — warmth, joy, and a genuine connection to Belgium.
Our Vision
Our vision is to become a trusted destination for authentic Belgian flavors beyond Belgium’s borders — known for both our Belgian waffles and our Belgian chocolate.
We aspire to bring the true taste of Belgium to families, communities, schools, and celebrations around the world, while staying deeply rooted in the traditions that make our products special. As we grow, we remain committed to preserving authenticity, craftsmanship, and quality across every product we offer.
We envision a future where Belgian Yum products are enjoyed by people of all ages — shared at breakfast tables, packed into lunchboxes, gifted during holidays, and savored in everyday moments.
Belgian Yum is more than waffles. More than chocolate. It is a celebration of Belgian heritage, family values, and the belief that when food is made with heart, people can truly taste the difference.