About Us
Belgian Traditions for Everyday Snacking
Simple ingredients, familiar flavors, and products designed to be enjoyed anytime.
OUR STORY
How It Started
It started with a simple idea — bring authentic Belgian flavors into everyday life in a way that feels natural and accessible.
In the early days, that idea took shape in the most simple way, through small local efforts and a lemonade stand run by our daughters, where we first shared our products with the community.
As more people tried them, it became clear that there was a real appreciation for something less processed and more straightforward.
That response shaped how Belgian Yum evolved — staying close to tradition, while adapting to how people actually enjoy food today.
PRODUCT
What We Make
Today, Belgian Yum creates waffle-based snacks designed for everyday moments — at home, on the go, or shared with others.
From classic waffles to bite-sized options, everything is made with a focus on simplicity, consistency, and great taste.
We use real ingredients and keep our approach straightforward, so the product speaks for itself.
As more customers discover and return to our products, we continue to expand naturally into new settings and communities.
Our Core Values
The principles that guide how we source ingredients, bake our products, and care for quality in every batch.
Traditional Belgian Recipe
Baked fresh for every batch
Carefully selected ingredients
Baked locally in California
No preservatives • All natural ingredients
Founders
Belgian Yum was created by a family and continues to be run by that same family today. Together, we work to grow the brand while staying true to the traditions, care, and values that inspired it from the very beginning.
Jim Maccdowell
Founder | CEO
Jo Van Meensel
Founder
Kyla and Maya
Founders