Why is it called a Belgian waffle?

Belgian waffles, with their signature larger size, deeper pockets, and lighter texture, have become a staple at breakfast tables and brunch menus across the globe. But the story behind their name, “Belgian” waffles, is as rich and layered as the waffles themselves. This tale blends centuries-old culinary traditions with the flair of international expositions. In this exploration, we’ll dive into the origins, evolution, and reasons behind the naming, while also spotlighting Belgian Yum, a brand that has been at the forefront of bringing authentic Belgian waffle experiences to a wider audience.

The Historical Crumbs: Origins in Belgium

Belgium’s waffle history dates back to the early medieval period, starting as simple cakes cooked between two metal plates. These plates often bore images ranging from family crests to landscapes. Initially made from grain flour and water, the recipe evolved with the introduction of eggs, sugar, butter, and leavening agents, transforming the humble cakes into the delicious waffles we know today.

Distinctive in Belgium are the Brussels and Liège waffles. The Brussels waffle, light, airy, and crisp, is what the world outside Belgium typically associates with “Belgian waffles.” The Liège waffle, on the other hand, offers a sweeter, denser, and chewier delight, characterized by its rich dough and pearl sugar chunks that caramelize into a crispy exterior.

The 1964 New York World’s Fair: A Global Stage

The term “Belgian waffle” catapulted to international fame at the 1964 New York World’s Fair, thanks to Maurice Vermersch and his family from Brussels. They introduced the Brussels waffle to Americans under the name “Belgian Waffle” for broader appeal. Topped with whipped cream and strawberries, these waffles were an instant sensation, marking the beginning of the Belgian waffle’s global journey.

Belgian Yum: Carrying on the Tradition

Belgian Yum has masterfully carried on the tradition of authentic Belgian waffles, ensuring their revered place in the culinary world. By focusing on traditional recipes and high-quality ingredients, Belgian Yum offers an authentic taste of Belgium’s rich waffle heritage. Their waffles are a testament to the timeless appeal of Belgian culinary craftsmanship, combining the airy, crisp texture of Brussels waffles with the rich, dense delight of Liège waffles.

Belgian Yum’s dedication to authenticity and quality not only honors the Belgian waffle tradition but also introduces these delights to new audiences, inviting everyone to savor a piece of Belgian culture. Whether enjoyed in a cozy morning breakfast, a luxurious brunch, or as a sweet treat, Belgian Yum’s waffles embody the essence of Belgian culinary excellence, making them a cherished choice among connoisseurs and casual diners alike.

Evolution and Global Popularity

Since their international debut, Belgian waffles have embraced variations, especially in toppings and presentation, reflecting local tastes while maintaining their distinctive characteristics. Brands like Belgian Yum play a crucial role in this evolution, offering both traditional and innovative takes on the beloved waffle, ensuring its relevance and popularity in today’s culinary landscape.


The Belgian waffle, with its rich history and international acclaim, serves as a bridge connecting cultures through the universal language of food. From its medieval origins to the 1964 New York World’s Fair, and through the efforts of brands like Belgian Yum, the Belgian waffle has become a symbol of culinary delight, transcending borders and bringing people together. As Belgian Yum continues to share this piece of Belgian heritage with the world, the Belgian waffle remains not just a breakfast item but a celebration of history, tradition, and the joys of eating well, one delicious bite at a time.

Leave a Reply

Your email address will not be published. Required fields are marked *